In December, 1910, Sir John Hewett, the Lieutenant-Governor of the United Provinces and a member of Commerce and Industry in the Viceroy’s Council decided to avail the opportunity of the Kumbh Mela to be held in Allahabad in December-Feb 1910 to promote “trade and commerce” by exposing Indian populace to the “Latest Technologies”.
He made a request was made to Mr. W.H. Windham who had founded of “The Aeroplane Club, England” (later also known as Commander Sir Walter H Windham) by the Government of United Provinces to “take some aeroplanes for education purposes to the Allahabad Exhibition”. Mr Windham in turn engaged two
pilots Mr. Keith-Davies and Mr. Pecquit and shipped the aircraft to Bombay (Mumbai) and later by special trucks to Allahabad. The first flight took place in Allahabad on December, 10 1910.
Thereafter, history was made on February 18,1911 when the World’s first Airmail flight took place in Allahabad.
The arrival of the planes packed in Sixteen cases aboard a ship was met at the docks by a “Native Land Vehicle” and the event was duly recorded in the photograph.
Below is the photograph sourced from the Smithsonian National Postal Museum recording the first “Aerial Post” flight of February 18, 1911 as a part of a marketing campaign strategy designed to capture headlines.